The Strong Towns Podcast

Ann Sussman and Justin Hollander: Architecture and the Unconscious Mind

May 3, 2021

How much conscious thought goes into our reactions to a place? It might be less than you think. The more we come to understand the human brain, the more we see how much the unconscious mind, and our need to socialize in particular, influences us. And by extension, it influences our architecture. Our capacity for recognizing human faces, for example, has subtly shaped many traditional styles of buildings. (You might even be picturing it now: the windows as "eyes," the door as a "mouth.")

This is an aspect of neuropsychology that other industries readily acknowledge. Your brain is drawn to, and can process, a face far faster than writing and other symbols. Advertisers use this to their advantage to get people's attention and make them feel comfortable...so why don't modern architects heed this aspect of human nature? And as architecture moves further away from its stylistic roots, what are the consequences for us, on a psychological level?

This week on the Strong Towns Podcast, Strong Towns president Charles Marohn is joined by Justin Hollander, professor of Urban Environment Policy and Planning at Tufts University, and returning guest Ann Sussman, a registered architect, researcher, and college instructor. Hollander and Sussman have worked together on several books that look at architecture through the lens of human biology and neuroscience: Cognitive Architecture: Designing for How We Respond to the Built Environment and, more recently, Urban Experience and Design: Contemporary Perspectives on Improving the Public Realm.

They discuss what makes human beings and the dwellings we build so remarkable, and why the evolutionary perspective must be considered if we want to make our places better for us—on both the conscious and the subconscious level.

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